Transform employee retention, improve profitability, and spur growth with our unique, powerful emotion-science.

What motivates your employees at a deep level?
Brand Aura custom research can uncover the deep emotions that motivate your employees. What do they work for? Or for whom? What are they hoping to gain? What are they looking to prove? What pushes them to keep going? What gives meaning to their life?
Their motivations can be surprising. And not what you think. To manage them, you need to know what makes them tick. Our emotion-science research can help you know.

How do your people feel about their employee experience?
What is it like working for your company? Is it uplifting? Affirming? Empowering? Educational? Forward-thinking? Collaborative? Supportive? Or is it too stressful? Political? Restrictive? Or draining? Is something missing and they, and you, aren’t sure what?
Brand Aura custom research can uncover the deep feelings that employees have about working for your company. It can be scary stuff. It can also be enlightening, exhilarating, empowering, and your first step toward transforming your culture.

What are the retention factors that influence employees to want to stay with, or leave, your company?
Brand Aura can help you find out. We’ve identified 57 Retention Influence Factors across 8 categories — Stability & Security, Compensation, Workplace, Perks, Recognition, Company Leadership, Personal Role, and Relationships & Climate. Our custom research can help you to uncover which factors are most and least important for your employees. It’s part of our proprietary Cultural Retention Index.
It’s incredible learning. It’s in our reports. But we can produce it specifically for your employees with custom research.

Learn the unique differences in emotional needs by segment.
Brand Aura can help you know the differences in all of the above data (employee motivation, employee experience, and employee retention influence factors) by segment. Common segments include gender, job role, and age range, but we can also show differences for personality type (Extroverts vs. Introverts) or virtually any other representative criteria. Differences by segment are significant; you’ll want to know them.

Differences by Gender

Differences by Job Role

Differences by Age Range

Differences by Personality Type
Uncover the hidden emotional drivers of employee behavior and improve multiple areas of your business.
COMPENSATION & BENEFITS PLANNING
Know which compensation strategies, benefits, perks, end equity awards matter most — for each employee segment. Target your investments where they’ll create the highest likelihood of employee retention.
EMPLOYEE DEVELOPMENT & MANAGEMENT TRAINING
Provide your leadership team, managers, and workforce with targeted training and approaches that can improve employee engagement and retention. Avoid mishaps that put retention and the company at risk.
FACILITIES PLANNING & REMOTE WORK
Address employee concerns regarding workplace safety, productivity, environment, location, and hours. Learn preferences by personality type (introverts, extroverts), gender, and job role.
RECOGNITION & LEADERSHIP COMMUNICATION
Know which acknowledgements, recognition, and participation opportunities are most important for each employee segment. Understand how best to shape and communicate the company’s mission and values.
RECRUITING, HIRING & ONBOARDING
Develop ideal profiles for each job role by learning the characteristics of those who are the most emotionally engaged. Build recruiting, hiring, and onboarding strategies that satisfy the emotional needs of your ideal personas.
CUSTOMER SATISFACTION & CLIENT CARE
Take better care of your customers and raise customer satisfaction scores with a more engaged, committed workforce. Most employees have an innate desire to serve. Harness that for the betterment of your customers.