YOU KNOW THAT VISION YOU HAVE FOR YOUR BUSINESS?
WE HAVE IT TOO.
WE GET YOU
It takes a lot of courage to start a new business or nonprofit organization. Will others see and appreciate what you’re trying to do? Will they buy in? Will they follow you, support you, and enable you to grow? And if they don’t at first, will you keep going until they do?
We understand you, because we are you. We have the same vision. We admire what you’re doing. You’re the kind of person we want to help. So, our mission is to help you achieve your mission.
WE SUPPORT YOU
As a startup or small business, you don’t have all the resources you need. You may not have the knowledge of what you need. And you certainly don’t have the time to do it all — even when you know what’s needed.
Brand Aura can help. We offer best-in-class services for small businesses. You’ll get strategies and tools that much larger companies are using, but at a small business price. We use these approaches for our own business, and for other clients. And they work.
So partner with us to help guide and/or manage your digital marketing, branding, and research efforts. This can free you to focus on your products, customers, communications, and overall direction. (P.S. — we’re happy to help in any of those areas as well.)
We can play as big or as small a role as you need. Choose from a selection of services, or outsource many of your marketing functions to us. Here’s how we can help:
- Brand and product strategy;
- Website design and development;
- Content creation and management;
- Marketing automation (including email marketing);
- CRM and sales automation;
- Search engine optimization (SEO); and
- Online advertising management.
WE CAN GUIDE YOU WITH EMOTION-SCIENCE RESEARCH
How beneficial would it be to know the deep emotional drivers of your first-time buyers, customers, or employees? What motivates them? What do they feel about their experience with your products, brand, or company? What are the factors that will cause them to be loyal, or to leave?
Emotions drive as much as 90% of our behavior. Our emotional brain makes instant decisions. Our logical brain rationalizes the details.
Brand Aura uses a unique qualitative research process that uses images and metaphors — the primary communication tool of our emotional self. This approach is fast, affordable, and it’s easy to survey any number of respondents. So you get deep qualitative insights plus quantitative predictability.
When you’re ready, we can support you with the following research:
WE’VE DONE THIS BEFORE
Brand Aura was founded by Harold Kelley. His experience includes 30 years of senior, strategic marketing and product roles for leading global brands of all sizes in technology, market research, and visual content licensing. They include IBM, Getty Images, Shutterstock, SSI, and IQM.
Harold Kelley’s expertise includes 10+ years in digital marketing; 8 certifications from DigitalMarketer.com; a Silver Partner Certification from SharpSpring; 10 years in the study of research techniques, semiotics, and neuroscience; 2 years in research sampling; and 2 published books.
Brand Aura currently serves B2B, B2C, and nonprofit clients. Client offerings include technology, services, consumer and commercial products, education, training, and advocacy. Industries include technology, medical, legal, government, public health, and consumer. Please see a few examples, below.
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