EMOTIONS RUN DEEP

Our unique research surfaces them. We’ll help you retain your employees, buyers, and customers.

THE POWER OF EMOTION SCIENCE

 Emotions drive as much as 90% of our behavior. Neuroscience confirms this. Our emotional brain makes instant decisions. Our logical brain rationalizes the details.

How beneficial would it be to know the deep emotional drivers of your employees, first-time buyers, and customers? What motivates them? What do they feel about their experience with your company, products, or brand? What are the factors that will cause them to stay, or leave?

Brand Aura can help you know. We use a unique qualitative research process that uses images and metaphors — the primary communication tool of our emotional self. This approach is also fast, affordable, and it’s easy to survey any number of respondents. So you get deep qualitative insights plus quantitative predictability.

HIDDEN CHALLENGES:
YOUR COURAGEOUS JOURNEY STARTS HERE

— Brand Aura CEO & Founder, Harold Kelley

WHAT’S NEXT:
THE ROADMAP TO SUSTAINED GROWTH?

— Brand Aura CEO & Founder, Harold Kelley

Brand Aura was founded by Harold Kelley. His experience includes 30 years of senior, strategic marketing and product roles for leading global brands of all sizes in technology, market research, and visual content licensing.

Harold Kelley’s expertise includes 10+ years in digital marketing; 8 certifications from DigitalMarketer.com; 10 years in the study of research techniques, semiotics, and neuroscience; 2 years in research sampling; and 2 published books.

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