90% EMOTION, 10% LOGIC

Improve employee retention, customer acquisition, and customer retention with our unique, powerful emotion-science.

EMPLOYEE RETENTION:
KNOW WHY THEY STAY, OR LEAVE

What motivates your employees? How do they feel about their work experience? What factors cause them to stay with, or leave your company? The answers may surprise you. They’re from deep in the subconscious where logical brain surveys don’t go. You can’t afford to be wrong. We’ll help you know.

CUSTOMER ACQUISITION:
KNOW WHY YOUR FIRST-TIME BUYERS BUY

Product innovation is essential for long-term growth and stability. But it can be expensive. Do you know the hidden emotions that drive the decisions of first-time buyers in your category? They’re probably not what you think. And logical brain surveys don’t go there. Do your products deliver on hidden emotional needs? We’ll help you know.

CUSTOMER RETENTION:
KNOW HOW YOUR CUSTOMERS FEEL ABOUT YOUR BRAND

What does it feel like to be your customer after the sale? What emotions do they associate with your brand? Were these the emotions that originally attracted them? What emotional fulfillment do they need now? Are their needs being met? Are you communicating the right things via your marketing and sales efforts? We’ll help you know.

BRAND AURA:
A METAPHOR FOR YOUR PUBLIC PERSONA

— Brand Aura CEO & Founder, Harold Kelley

CEO OVERVIEW:
BRAND AURA RESEARCH REPORTS AND CUSTOM RESEARCH

— Brand Aura CEO & Founder, Harold Kelley