fbpx

READY TO SCALE YOUR SMALL BUSINESS?

WE ARE TOO.

MARKETING FOR SMALL BUSINESS

DIGITAL MARKETING SERVICES

Brand Aura is a unique digital marketing agency that can help your startup, small business, or nonprofit to grow. Significantly.

We’re not like a traditional agency with lots of staff and overhead to fund. We offer an affordable suite of digital marketing services which you can choose separately or as a turnkey package. This lets you focus on what you do best — studying your market, improving your products, and working with customers — while we handle as much of the marketing as you need.

Our small business marketing services include:

  • Brand and product strategy;
  • Website design and development;
  • Content creation and management;
  • Marketing automation (including email marketing);
  • CRM and sales automation;
  • Search engine optimization (SEO); and
  • Online advertising management.

EMOTION-CENTERED CUSTOMER RESEARCH

When you’re ready, we’re also experts in customer and employee research using emotion-science techniques. We can help you learn the hidden emotional drivers of customer or employee behavior.

What are the real motivations of first-time buyers in your category?

Why did your customers originally sign with you, and what will make them want to stay?

What are the factors that cause employees to want to stay with, or leave, your organization?

We use ethical, non-invasive, privacy-protected techniques to gather qualitative marketing research insights from willing research participants. We then creatively analyze and summarize that data to help you make more informed decisions regarding brand positioning, product innovations, marketing messages, and retention programs.

Brand Aura is based in downtown Boston, but we can serve you from almost anywhere. Contact us for a demo or a free, no-obligation quote. 

MARKETING AUTOMATION

Enterprise-Class Marketing Automation at a Small Business Price

Brand Aura is a Silver Certified SharpSpring Marketing Automation agency. SharpSpring offers the capabilities of an enterprise-class marketing automation platform, but at an affordable small business price. We’ll set up everything for you, and even manage it if you like.

With SharpSpring, we can integrate your CRM, shopping cart, email marketing, Web analytics, Google AdWords, online retargeting, content management, social media, blogs, landing pages, forms, meeting scheduling, and buyer personas in one simple, visual interface. 

SALES AUTOMATION

Easy-to-Use CRM Plus Powerful Sales Automation

With SharpSpring Sales Automation and CRM, you get sophisticated CRM capabilities at an affordable price, including:

  • Dynamic, visual, opportunity pipeline analysis;
  • Real-time revenue forecasts for any time period, and any number of sales reps;
  • Lead history showing each contact’s engagement actions with your brand;
  • Automated sales followup, notifications, client communication, and meeting scheduling.

SharpSpring Sales Automation and Marketing Automation are fully integrated in one easy-to-use application. Brand Aura is a Silver Certified SharpSpring agency. We’ll set up your sales automation, and we can even manage it.

CUSTOMER ACQUISITION RESEARCH

Build Smarter Products and Acquire New Customers with Emotion-Science Research

What motivates first-time buyers in your category to buy? Brand Aura research can uncover the deep emotional needs that buyers are trying to fulfill when they purchase your products. Emotions hide deep in the subconscious, we’ll help you surface them.

With this powerful insight, you can build better products and services. You can add the features, functionality, and experiences that encourage a purchase. And you can focus your marketing on the most important benefits — those that satisfy buyers’ emotional needs.

CUSTOMER RETENTION RESEARCH

Help Customers Build a Stronger Emotional Connection to Your Brand with Emotion-Science Research

What originally motivated your customers to buy from you? Will those same motivations keep them loyal to your brand?

Brand Aura research can uncover the deep emotions that attracted customers to your brand. It can also identify what it will take to retain them. What emotional needs are they trying to fulfill now? Brand Aura research can help you surface them.

With this knowledge, you can train your sales, customer care, and marketing teams on the precise messages and experiences that will resonate with existing customers.

EMPLOYEE RETENTION RESEARCH

Improve Employee Retention, Profitability, and Growth with Emotion-Science Research

What motivates your employees? And what factors can lead them to stay with, or leave, your organization?

Brand Aura research can uncover the deep emotions that drive your employees. What do they work for? How do they get their needs met? What pushes them to keep going? What gives meaning to their life?

Employee motivations can be surprising and not what you think. To better manage your people, you need to know what makes them tick. Our emotion-science research can help.

Brand Aura has also identified 57 Retention Influence Factors across 8 categories. Our custom research can uncover which factors are most and least important for your employees. It’s part of our proprietary Cultural Retention Index.