Transform employee retention, improve profitability, and spur growth with our unique, powerful emotion-science.
What motivates your employees at a deep level?
Brand Aura custom research can uncover the deep emotions that motivate your employees. What do they work for? Or for whom? What are they hoping to gain? What are they looking to prove? What pushes them to keep going? What gives meaning to their life?
Their motivations can be surprising. And not what you think. To manage them, you need to know what makes them tick. Our emotion-science research can help you know.
How do your people feel about their employee experience?
What is it like working for your company? Is it uplifting? Affirming? Empowering? Educational? Forward-thinking? Collaborative? Supportive? Or is it too stressful? Political? Restrictive? Or draining? Is something missing and they, and you, aren’t sure what?
Brand Aura custom research can uncover the deep feelings that employees have about working for your company. It can be scary stuff. It can also be enlightening, exhilarating, empowering, and your first step toward transforming your culture.
What are the retention factors that influence employees to want to stay with, or leave, your company?
Brand Aura can help you find out. We’ve identified 57 Retention Influence Factors across 8 categories — Stability & Security, Compensation, Workplace, Perks, Recognition, Company Leadership, Personal Role, and Relationships & Climate. Our custom research can help you to uncover which factors are most and least important for your employees. It’s part of our proprietary Cultural Retention Index.
It’s incredible learning. It’s in our reports. But we can produce it specifically for your employees with custom research.
Learn the unique differences in emotional needs by segment.
Brand Aura can help you know the differences in all of the above data (employee motivation, employee experience, and employee retention influence factors) by segment. Common segments include gender, job role, and age range, but we can also show differences for personality type (Extroverts vs. Introverts) or virtually any other representative criteria. Differences by segment are significant; you’ll want to know them.
Differences by Gender
Differences by Job Role
Differences by Age Range
Differences by Personality Type
Uncover the hidden emotional drivers of employee behavior and improve multiple areas of your business.
COMPENSATION & BENEFITS PLANNING
Know which compensation strategies, benefits, perks, end equity awards matter most — for each employee segment. Target your investments where they’ll create the highest likelihood of employee retention.
EMPLOYEE DEVELOPMENT & MANAGEMENT TRAINING
Provide your leadership team, managers, and workforce with targeted training and approaches that can improve employee engagement and retention. Avoid mishaps that put retention and the company at risk.
FACILITIES PLANNING & REMOTE WORK
Address employee concerns regarding workplace safety, productivity, environment, location, and hours. Learn preferences by personality type (introverts, extroverts), gender, and job role.
RECOGNITION & LEADERSHIP COMMUNICATION
Know which acknowledgements, recognition, and participation opportunities are most important for each employee segment. Understand how best to shape and communicate the company’s mission and values.
RECRUITING, HIRING & ONBOARDING
Develop ideal profiles for each job role by learning the characteristics of those who are the most emotionally engaged. Build recruiting, hiring, and onboarding strategies that satisfy the emotional needs of your ideal personas.
CUSTOMER SATISFACTION & CLIENT CARE
Take better care of your customers and raise customer satisfaction scores with a more engaged, committed workforce. Most employees have an innate desire to serve. Harness that for the betterment of your customers.
Brand Aura Custom Research can help you move from cultural and business uncertainty to confidence and peace-of-mind.
Losing Key Employees Creates Cultural and Business Uncertainty
You may be losing key people
Employee experience is falling short — as both a cause and effect
Loss of key people is disruptive to your business
Business climate is less stable, company culture is at risk
Recruiting and replacement costs increase
Higher costs challenge profitability
Growth is slowed from lack of business continuity and cultural cohesiveness
You may feel out-of-touch with your employees’ experience
You may feel uncertain about your business culture and stability
BRAND AURA RESEARCH CAN RESTORE BUSINESS CONFIDENCE AND PEACE-OF-MIND
Research recommendations are used to significantly improve employee experience
Employee retention is improved
Company culture is strengthened
Business climate becomes more stable
Lower recruiting costs improve profitability
More stable foundation spurs growth
You’re tuned in to what employees are feeling
You gain business confidence and peace-of-mind
You know you’re doing the right thing for your company, and your people