Emotion-Centered Research And Strategy

Emotion-Centered Research And Strategy

WE BELIEVE

WE BELIEVE …

Emotions are at the heart of every decision, pulling us their way. Deep understanding of your employees’ true feelings and your customers’ desires are the foundation for sustained growth.

You need a different research process to access deeply held beliefs. It must bypass our logical, fact-centered brain and go straight to our emotional core. It’s where we make decisions. It’s where truth resides.


WE HELP YOU CONNECT …

Brand Aura uses emotion-centered research techniques to discover what motivates employees, what they feel about your company culture, and what influences them to stay with or leave your organization. We help you build an emotionally connected culture.

We can also use these methods to reveal the emotions and aspirations your products are meant to fulfill — and find out if they do. We help you emotionally connect your innovation to customers’ hidden motivations.

This research can also learn what customers really feel about your products, your brand, and your message. What emotions are triggered? Are they the ones you want? We help you build emotionally connected marketing.


WE OFFER ...

Marketing Research Reports Based on Emotional Intelligence
Custom Marketing Research Engagements of Your Employees and Customers
Consultation, Content, and Training