Emotion-Centered Research And Strategy

Emotion-Centered Research And Strategy

The Power Of Emotion Science

 Emotions drive as much as 90% of our behavior. Neuroscience confirms this. Our emotional brain makes instant decisions. Our logical brain rationalizes the details.

How beneficial would it be to know the deep emotional drivers of your employees, first-time buyers, and customers? What motivates them? What do they feel about their experience with your company, products, or brand? What are the factors that will cause them to stay, or leave?

Brand Aura can help you know. We use a unique qualitative research process that uses images and metaphors — the primary communication tool of our emotional self. This approach is also fast, affordable, and it's easy to survey any number of respondents. So you get deep qualitative insights plus quantitative predictability. 

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