The Power Of Emotion Science
Emotions drive as much as 90% of our behavior. Neuroscience confirms this. Our emotional brain makes instant decisions. Our logical brain rationalizes the details.
How beneficial would it be to know the deep emotional drivers of your employees, first-time buyers, and customers? What motivates them? What do they feel about their experience with your company, products, or brand? What are the factors that will cause them to stay, or leave?
Brand Aura can help you know. We use a unique qualitative research process that uses images and metaphors — the primary communication tool of our emotional self. This approach is also fast, affordable, and it's easy to survey any number of respondents. So you get deep qualitative insights plus quantitative predictability.
Brand Aura was founded by Harold Kelley. His experience includes 30 years of senior, strategic marketing and product roles for leading global brands in technology, market research, and visual content licensing. They include a 6-person startup, several mid-sized growth companies, and a 330,000-employee Fortune 50 enterprise.
Additional expertise includes 10+ years in digital marketing; 8 certifications from DigitalMarketer.com; 8 years in the study of research techniques, semiotics, and neuroscience; 2 years in research sampling; and 2 published books.
Emotional Intelligence and Growth
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