Emotion-Centered Research And Strategy

Emotion-Centered Research And Strategy

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EMOTIONS RULE — WE'LL HELP YOU KNOW HOW MUCH

Neuroscience tells us that emotions drive as much as 90% of our behavior. Our emotional brain makes instant decisions before letting our logical brain work out the details.
Special research techniques are needed to uncover the deeply held emotions that drive behavior. Brand Aura uses a unique qualitative research and analysis process to learn what's at the heart of our emotional core. We do this through images and metaphors — the primary communication tool of our emotional self.
Other powerful aspects of this approach are that it is fast, affordable, and easy to survey any number of respondents. So you get deep qualitative insights plus quantitative predictability.