Emotion-Centered Research And Strategy

Emotion-Centered Research And Strategy

3 Challenges Page

1) CULTURE
When your culture needs help, your team underperforms. You can lose key players in important roles. This creates more work and anxiety for employees left behind. Poor communication, conflict, and distrust take over. Focus and commitment suffer. Market competitiveness lags. Growth slows to unacceptable levels. 

2) INNOVATION
When your innovation and new product development efforts fall short, good people who can't effect a change by themselves leave to join more innovative firms. Their best ideas go with them. Market share is lost to more competitive offerings. The company loses future customers and revenue streams from winning products and services never launched.  

3) GROWTH
When culture and innovation aren't healthy, growth takes the hit. Investment in sales and marketing people, campaigns, and tools are cut — further impeding growth. Insufficient investment in product research, resources, and tools hurts innovation — a cause, and effect. And reduced spend on people, benefits, and training continues a downward spiral.