Neuroscientists estimate that our emotional brain drives as much as 90% of our decisions. It’s true for our employees and customers too. Emotion-science can provide the missing insights that drive much of their behavior so you can improve your understanding, communications, and employee and customer retention.
Do you know the real reasons your buyers buy? Customer conversion can be elusive. Our assumptions can sometimes steer our marketing off course. Emotion-centered research can reveal the hidden truths that motivate first-time purchasers in your category.
Employee retention greatly impacts business success. The Brand Aura Cultural Retention Index helps business leaders gain deep insights into the emotions of employees in 57 areas of organizational culture and retention. This unique scoring model indicates whether employees are more likely to stay with or leave present employers.