Neuroscientists estimate that our emotional brain drives as much as 90% of our decisions. It’s true for our employees and customers too. Emotion-science can provide the missing insights that drive much of their behavior so you can improve your understanding, communications, and employee and customer retention.
Do you know the real reasons your buyers buy? Customer conversion can be elusive. Our assumptions can sometimes steer our marketing off course. Emotion-centered research can reveal the hidden truths that motivate first-time purchasers in your category.
Employee retention greatly impacts business success. The Brand Aura Cultural Retention Index helps business leaders gain deep insights into the emotions of employees in 57 areas of organizational culture and retention. This unique scoring model indicates whether employees are more likely to stay with or leave present employers.
Business leaders can face a crisis of confidence when revenue growth and employee retention aren’t where they should be. Emotional intelligence can help. But it takes courage to acknowledge that outside help may be needed. Quiet the internal conversations that pressure you to accept the status quo. Get started with our free book or assessment.
An emotionally connected company culture is a magical, powerful, transformational force that can lift your company to new levels of growth. But the magic can disappear almost instantly if not understood, nurtured, respected, and protected. Here’s a tale of two cultures.